Erica Mathebula is a Research Intern at Ferguson Media, where she plays a key role in gathering insights, analysing trends, and supporting data-driven content development. With a strong interest in media, communication, and digital behaviour, Erica brings a sharp analytical approach to every project she works on.
Her work focuses on researching audience patterns, industry shifts, and emerging media opportunities, helping the team make informed creative and strategic decisions. Passionate about learning and growth, Erica is committed to building her expertise in research, storytelling, and brand communication.
Curious, detail-driven, and dedicated to quality, she adds meaningful value to the Ferguson Media research function while growing into a dynamic young professional in the media space.